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Maya Gudka executive coach on becoming a

About me

Taking a systemic approach to unlock individual, team and organisational flourishing

Maya Gukda, Executive Coach
Background, qualifications and experience:

I work with individuals and groups on their leadership journeys, primarily via organisations (London Business School, Acuity, Aziz Corp); as well as private individuals. My unique background in Economics, Coaching and Positive Psychology means I can work with you to:

Build exciting career, life & financial visions

Build your signature career identity - online & at work

Get promoted into the right role for you

Manage emotions in high-stakes situations 

Optimise deep work, social media & remote-working 


Early Career: I graduated from the University of Cambridge with a First Class in Economics. I started my career in Goldman Sachs Equities, and then Economics Consulting at PwC. Lured over to KPMG to help start their Economics team, I became a manager within the first 3 years of my career in a high growth team. I embarked on a journey of discovery of how to lead & motivate my teams on high value, international projects, which led me to become an executive coach.


Leadership & Strategy experience: I continued to develop my leadership skills by taking on chunky leadership roles in Corporate Sustainability and Talent & Learning, and then as the Director of a portfolio of Leadership & Strategy programmes in LBS Executive Education. Here, I designed & led programmes such as Exploiting Digital Disruption and the Certificate in Management, for who I now work as Lead Coach, alongside coaching on other LBS Executive Education programmes. 


Executive Coaching experience – research and practice: With a decade of experience as an Executive Coach, I have worked with hundreds of leaders, on their journeys. I am also researching the subject of executive development with top faculty at London Business School.

Writing & Podcasting

I host a podcast, The Golden Hour, which is published on iTunes. 

I write for and have been featured in various publications, including Psychologies Magazine’s expert blogging platform, Asian House and Home Magazine, London Business School Review, and AllBright Magazine.

I am currently writing a book on the topic of how Social Media can be used for connection and identity development based on my MSc research.

Professional Qualifications

  • Applied Positive Psychology and Coaching Psychology MSC, UEL - Coaching Modules completed covered: Systemic Coaching, Team Coaching & Group Dynamics, Appreciative Enquiry & Positive Leadership 

  • Professional Certificate in Executive Coaching, Henley Business School (Distinction)

  • University of Cambridge, BA Economics Undergraduate (First Class); 

  • CFA qualified (Certified Financial Analyst), CFA Institute

Professional Accreditations / certifications:

  • Level 1 Hogan Certification (2018); 

  • Essentic Point Positive Accreditation 2019; AEM Cube Accreditation 2019 (London Business School)

  • Level A&B Personality & Psychometric testing & NEO accredited, BPS (2015)

  • KPMG Effective & Advanced Coaching; Clean Language & Appreciative Inquiry (2010)


I have also been trained in, and delivered London Business School Workshops and coaching using:

  • MBTI (Myers Briggs Type-Indicator)

  • Clifton Strengths Finder (Gallup)

  • Belbin Team Roles 

  • Systemic Coaching 

Awards Received:

I have found my sessions with Maya extremely helpful. She quickly understands the issues I want to discuss and is able to help me organise these into a clear and useful framework. She has a very warm, approachable and non judgemental manner which she combines with challenging and perceptive questions.


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